“The Great” Muhammad Ali has struck again, but this time he was not in the ring. The 70-year-old boxing champion has been chosen as the next Louis Vuitton Icon. In the past LV’s icons have included major names such as Anjelina Jolie, and Pele.
As a result of the collaboration, Ali is featured in an upcoming advertisement campaign. In a unique way, the ad appears to capture a proud moment between Muhammad Ali and his grandson, Curtis Muhammad Conway Jr. It is as if Curtis is beginning to learn how to box , while poolside with his grandpop. The ad really is beautiful.
Print ads featuring the boxer will launch in magazines and newspapers in 60 countries on June 14th.