Taking Greatness To Another Level: Muhammad Ali and Grandson For Louis Vuitton Ad Campaign

“The Great” Muhammad Ali has struck again, but this time he was not in the ring. The 70-year-old boxing champion has been chosen as the next Louis Vuitton Icon. In the past LV’s icons have included major names such as Anjelina Jolie, and Pele.

As a result of the collaboration, Ali is featured in an upcoming advertisement campaign. In a unique way, the ad appears to capture a proud moment between Muhammad Ali and his grandson, Curtis Muhammad Conway Jr. It is as if Curtis is beginning to learn how to box , while poolside with his grandpop. The ad really is beautiful.

Print ads featuring the boxer will launch in magazines and  newspapers in 60 countries on June 14th.

Source: http://online.wsj.com/article/SB10001424052702303665904577450711830330328.html

 

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