Recently, half of the men and boys’ RocaWear staff was laid off due to the line not being so popular anymore (thank God). Men’s style is always changing, and RocaWear has failed to keep up with the changes. The line did well for about ten years but due to its’ recent downfall, drastic measures are being taken to try to salvage what is left of RocaWear for men and boys. Jay-Z will STAR in the next commercial, as well as in a new Ad Campaign. Maybe this will help save the line…maybe not.